To equip the students with the better understanding of the Marketing Concepts and techniques & to provide an insight into the current marketing practices with more practical cases and field work.
1. To develop the student's business perspectives and provide experience in considering fundamental marketing management and strategic questions.
2. To extend students' understanding of the marketing mix and how they relate to each other and the role they play in strategic marketing.
3. To develop the student's skills in problem solve and group decision making. Specifically, experiential exercises will focus on establishing marketing objectives, analyzing the business environment, assessing competition, and evaluating internal strengths and weaknesses for the process of formulating marketing strategy.
4. To provide the student with the opportunity to understand and consider the total integrated business in the implementation of marketing management decisions.
5. To provide the student with opportunities to actively participate in marketing management decision making exercises through case study.
- Teacher: S. JASMINE SUGUNA MBA
The role of information systems in organizations and managing in an Information Age. Topics include the design of information systems to support the organization's strategic plan, information resource management, structure of a management information system, human-machine information systems, and implementation issues.
- Teacher: K. MARIA VINU MBA
Business Research Methods
- Teacher: Dr. P. LOVELIN AUGUSKANI MBA